This retrofitted ex-shipping container in a parking lot in Broadway East is hardly your grandfather’s farm. And in his skinny jeans, black sneakers and recycled-materials T-shirt, J.J. Reidy will remind no one of the guy with the pitchfork and overalls in Grant Wood’s “American Gothic.”
Reidy, 29, is the founder and CEO of Urban Pastoral Collective, a two-year-old business with a dual mission: to produce and sell fresh, whole foods in an urban setting and to help leverage the value of such foods into a movement that transforms the way Americans live and interact in cities.
Read the rest of this article at: “BaltimoreSun.com“
