WFMZ.COM – Whole Foods Market customers are now able to purchase a range of fresh produce that has been grown by Infarm – the world’s fastest-growing urban farming network.
It marks the third major expansion into the UK retail space for Infarm as retailers seek ways to reduce the environmental footprint in their supply chain and develop their range of sustainable produce.
Infarm has installed two of its modular vertical farming units in two of Whole Foods Market’s London outlets; High Street Kensington and Fulham, so shoppers can buy fresh produce grown directly in store. The remaining five London stores will be supplied with produce from a local Infarm growing center in Tottenham, providing flexible supply as and when required.
The partnership between Infarm and Whole Foods Market aims to satisfy increasing consumer demand for sustainably grown products, helping customers to both make healthy choices and reduce their food waste.
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